As we define the trademark in simple terms, then it is all about identifying your business or brand in front of the customers and making it completely different from the competitors in the market. It is just the trademark that gives you a complete unique recognition from others and targets the audience eventually. A trademark can be in the form of a business advisory services Sydney business line or as a tagline or as the logo or even in the form of packaging.
1. Business Formation and Registration of Federal Trademark are Two Different Things
Forming a business establishment and registering for the trademark are two different concepts. Setting up a business allows you to become a part of the market legally, but you cannot run a business until and unless you don’t have a legally registered trademark in your hands. Just by forming a company does not give you the legal right to have a trademark. For getting your licensed trademark, you have to pass yourself through the process of registration.
2. Business Names Are Not Equally Created
Most of the business names will be getting a stronger piece of the trademark as compared to others. But on the contrary, some of the trademarks cannot be registered just because they are not too generic. To successfully register the trademark, it has to be creative, fanciful and added with some common words.
3. Research On Trademark Before Setting Up A Business Name
Before you set up a business name, it is equally important to do a little research on the trademark names as well. Different platforms can offer affordable trademark services in terms of research. It might be possible that you have to change your business name if you could not successfully register the trademark that can cost you enough money. So be careful!
4. Your Trademark Quality is Important
If you want to register the trademark, it is essential to first of all file the application with the USPTO. USPTO has 45 categories of service and goods, and you need to choose the one that suitably stands according to your trademark quality. One single mistake can reject your application form, and you won’t be allowed to make amendments in it.
5. Enforce The Trademark is Your Personal Choice
USPTO will register your trademark and will not monitor it after the registration. You have to monitor it yourself. You can use some monitoring tabs to keep a check on trademark filings. You need to act in a prompt legal manner if some other business advisory Sydney company is using your trademark.